Scott Banks
Web/Print Design & Programming
Creative Director
The "B" in BAD

When he’s not resorting his collection of plastic dinosaurs by anatomical inaccuracies or goofiest expressions, Scott Banks can be found surrounded by the soft glow and low hum of his four Mac workstations.

Scott’s career spans 27 years, including 19 years as principal designer of BAD Studio. He has helped steward companies through two digital revolutions. First when design moved from traditional drawing board methods to desktop computers. Second, from offline-print to integrated print and online campaigns.

Specializing in design for youth markets, pop-culture, cable and entertainment industries, he has designed packaging, branding and integrated campaigns for Adult Swim, Cartoon Network, CARE, Coca-Cola, DC Comics, Turner Classic Movies, National Geographic Channel, Comcast Sports New York, Kimberley Clarke and Golden Corral Restaurants. Scott holds degrees in both advertising and design from Michigan State University. He has served on the AIGA- Atlanta board and currently is actively involved in Slow Food Atlanta, Georgia Solar Energy Association and Quality Care for Children where he uses his design & marketing experience to help these non-profit organizations maximize their brand equity with limited resources.

In addition to receiving awards from Print, Communication Arts and the Addys, Scott’s work has been published in The New York Times Magazine, Print Magazine, Print Regional Design Annual, Creativity, How Magazine, Graphis, Utne Reader and numerous books.

In his free time Scott enjoys gardening, hiking, and fossil hunting in North Georgia.

Creative skills: design, art direction, illustration
Technical skills: advanced photo retouching and illustration in Adobe Photoshop and Illustrator, web programming in html, php, and javascript, and Flash animation & programming.

Lyn Albers
Co-Creative Director
The "A" in BAD

Lyn specializes in balancing compelling design with targeted messaging to help clients reach and persuade their intended audiences. Lyn works with clients one-on-one to establish creative strategies and see them through implementation.

Since BAD Studio was founded in 1991, Lyn has produced brand-defining advertising and design for manufacturing, retail, hospitality and non profits. In addition to print materials, her experience includes environmental graphics, consumer packaging and art direction for photography.

Lyn has a background in journalism and a degree in graphic communications from RIT.
Her work has been featured in HOW Magazine, Rockport Books and has graced the cover of Communication Arts.

Design
The "D" in BAD

We use a design focused approach to marketing, but what does that mean?

The term design can be confusing because it is used interchangeably on a micro and macro level. The word “design” is often used as an abbreviation for website or graphic design, and other specific design fields of expertise. To further complicate the meaning, it’s often used to describe, both appropriately and inappropriately, creative artifacts.

Design is actually a methodology for problem solving. “In essence, design is a problem solving tool, and is used in everything from an individual deciding what to wear, to companies marketing their brand,” says Scott Banks, creative director of BAD Studio. "Years ago, one of my design professors referred to it as 'Design with a big D' and the idea stuck with me."

Thus, a logo for example, is more than just a good looking graphic on a business card or website. It is a visual tool that communicates a message about your company. It's styling, size, placement, and even how you feel about it, send both conscious and subconscious messages to your customers.

At BAD Studio we see the word "design" in this larger sense–creating the best and most appropriate way to solve a problem.