Reaching Youth Markets, One Click at a Time.
BAD Studio designs DVD packaging and an online advertising campaign to promote the DVD release of Cartoon Network's hit show Bakugan Battle Brawlers.
Understanding the Audience
Every parent knows understanding kids is harder than it looks. So even if you are developing the line look for a hit TV show, knowing what makes it click with kids may not be obvious.
For Cartoon Network's Bakugan, studying the show characters, learning the back story, watching the entire series, and analyzing the competition, let us gain the necessary insight to successfully market the brand to both consumers and the trade. We learned what key elements make this show "cooler" than others like Pokemon or YuGiO, and emphasized that in the design.
With over 3 million visits per day to Cartoon Network's web site, it's the perfect place to reach the show's audience. We designed an interactive, animated banner ad campaign using key elements from the show's storyline that's fun for fans to click through and find out the release date of the DVD.
Retailers and Trade Partners
Today the most efficient way to reach customers and trade partners is via e-mail. But like any marketing, to get noticed you need to stand out from the competition, while delivering relevant content. For Cartoon Network's Bakugan, strong, bold visuals grab the recipient's attention, while impressive ratings and stats complete the picture.
